Work / 005Case study · Serviced Accommodation
A property site serving two audiences with opposite intent — landlords weighing up a three-to-five year commitment, and guests who just want to see the place and book. One site, two funnels, split from the first scroll.
Fig. 01 — Guaranteed rent. Complete peace of mind.
Key features
A split hero routes landlords and guests down separate paths immediately, rather than forcing one navigation to serve two people who want opposite things.
Long-form and single-purpose: an income comparison, what the business looks for in a property, objection-handling FAQ, and two ways in — a full lead form or a quick valuation.
Filters live in the URL, so a filtered view can be shared, bookmarked and reached with the back button. Every listing hands off to Airbnb, Booking.com or direct.
Listings, testimonials, copy and contact details all live in a CMS the owner controls, with a written handover guide. Publishing goes live in seconds — no developer, no rebuild.
Enquiry form, WhatsApp, a booked call, or the phone. The form takes explicit consent for UK GDPR and mails the operator the moment it's submitted.
Analytics and advertising pixels sit behind a consent banner and do not fire before opt-in, alongside per-page metadata, structured data and a generated sitemap.
Platforms
01 / Web
The side that has to persuade. A landlord is being asked to hand over their property for years, so this path leads with the guaranteed-rent promise, names the Renters Reform Bill directly, and answers the objections in order before asking for anything.
02 / Web
The side that just has to show the place. Guests arrive knowing what they want, so this path is short: see the property, see what it suits, book direct. Booking hands off to Airbnb or Booking.com, which keeps a payment surface off the site entirely.
03 / Web
Where both funnels land. The founder's story and mentors do the trust work; the enquiry form does the conversion. One hardened endpoint takes both form shapes — schema-validated, input escaped before it reaches an email, honeypot on the quiet, and consent required rather than assumed.
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